Let's talk about how ethical makeup choices affect the world around you. We want to ask you a question: Do you make a conscious effort to go out and buy vegan, cruelty free products? If yes, great! If not, take a seat because we need to talk.
Let's understand what cruelty free means: Every year, huge corporations test their products (makeup, skincare, medicines) on thousands of innocent animals. If these products turn out to be toxic, these cause immeasurable pain and suffering to these animals.
If you're not someone who cares about animal rights (which we think everyone should?) then get this- Animal experiments prolong the suffering of humans waiting for effective cures because the results mislead experimenters and squander precious money, time, and other resources that could be spent on human-relevant research.
Now let's understand why you need to switch to vegan products.
All of us know where meat, eggs and milk come from, right? Right. But 90% of people have no idea how half of the things mentioned on the product ingredient's list are derived.
Makeup and other beauty products have been known to include urine, ground hooves, insects, sheep wool, and so much more. If you wouldn't eat these ingredients, why would you want to put them on your skin where they can get absorbed into your body? Plus, you're doing you skin a favor by putting less chemicals on it.
Now that we're all on the same page, you can grab some gorgeous gorgeous cruelty free makeup right here :)