About Blur India :)

Hi, Welcome to Blur India

Blur India was born out of the desire to offer fun makeup products that speak to the younger beauty enthusiasts. Our team is all about pushing boundaries (and blending them, too). We’re on a mission to bring high-quality, cruelty-free makeup that looks super cute in your vanity. Think of us as your beauty BFF.

Each product has a unique name that has a story and thought process behind it, because we want you to smile during that little 30-minute window you get for getting ready every day. These aren't just makeup products, these are conversation starters :)

At Blur India, we’re all about creating high performance products that are affordable and fun. The Formulas, the textures, the packaging- it's all done using inputs from our customers! Team Blur wants to create a beauty community like no other :)

Fun, self-expression and gorgeous formulas- 3 things that are at the heart of everything we do. Beauty is inclusive and makeup is for everyone. Join the Blur India community on Instagram and talk to us about everything you love :)

Meet our best-selling babies that we're super proud of: