So you’ve just unboxed your dreamy Breakfast in Bed Perfume from Blur India, waiting for that nostalgic whiff of creamy vanilla, the cozy warmth of spicy cardamom, or the gentle sweetness of berries. You spritz it on, expecting magic. But wait... it’s not quite there yet?
Don’t worry. Your perfume isn’t broken. It’s just young.
Welcome to the world of maceration.
What is Maceration?
Maceration is the perfume world’s equivalent of letting wine breathe. It’s the quiet but essential process where all the ingredients in your fragrance (natural oils, aroma chemicals, alcohol, and fixatives) blend, settle, and become one. This process deepens the scent, smooths out sharp edges, and brings forward the scent that the perfumer originally intended.
In short, maceration allows your perfume to mature.
Pro tip: Keep the perfume in the fridge for 24 hours to speeden us the process.
Why It Matters for Breakfast in Bed EDPs
At Blur India, we pride ourselves on freshness. Many of our fragrances, including the Breakfast in Bed range, are bottled and packed just days before they reach you. This means you’re getting the freshest possible formula, but also one that hasn’t had the luxury of months sitting in a warehouse "coming into its own".
That’s why we recommend giving your new EDP a little breathing room (literally)
What Happens During Maceration?
Here’s a peek behind the scenes:
Top notes soften: That sharp alcohol-y opening? It mellows out.
Heart notes emerge: Florals, spices, or fruits become more pronounced and rounded.
Base notes anchor: Woods, musks, and resins settle into their role as the scent’s foundation.
Overall balance improves: The perfume starts to feel more "together". Less like individual notes, more like a cohesive experience.
How to Macerate Like a Pro
You don’t need a lab or fancy tools. Just a little patience.
1. Let it rest.
Store your bottle in a cool, dark place. Away from direct sunlight or heat.
2. Shake gently (if you like).
Some perfumers recommend a light shake every few days to help the ingredients blend, especially in freshly packed bottles. Let it air out a little by giving the perfume a few initial sprays to introduce oxygen into the bottle. This helps with the maceration process. Let the cap remain off for a short period of time (eg. a day).
3. Wait at least 2–4 weeks.
We know, it’s tough. But letting your Breakfast in Bed EDP rest for a few weeks can make a world of difference. Some people even revisit after a couple of months and fall in love all over again.
4. Test periodically.
Give it a quick spray once a week. Notice how the scent evolves with time.
The Payoff? A Fragrance That Feels Fully Alive
Think of maceration as letting your fragrance wake up. What may have smelled light, fleeting, or unbalanced at first will often evolve into something deeper, smoother, and far more long-lasting.
With the Breakfast in Bed collection, that means comforting gourmands that truly wrap around you like a lazy morning in bed, once they’ve had the chance to breathe.
Final Thoughts
In a world obsessed with instant gratification, maceration asks us to slow down. To let our senses adjust. To appreciate the unfolding of a scent.
So if your new Blur India fragrance feels a little shy straight out of the box, don’t rush to judgment. Give it time, give it love, and it’ll reward you with complexity, beauty, and comfort that lasts all day.
Ready to revisit your bottle in a few weeks?
We can’t wait to hear how your Breakfast in Bed story unfolds.